
Our Story

Fast forward almost 20 years and we’re embarking on our next big adventure together!
Jude is the slightly scatty creative half. Rach is organised, efficient, amazing with a spreadsheet and has a brilliant eye for details. We make a pretty good team.
Like lots of entrepreneurs, we created the product we really wanted for ourselves. We both love bold, vibrant prints and funky design but couldn’t find a baby bag that ticked those boxes while also being roomy, practical and designed to help you stay organised. So we decided to make our own!
We believe your baby bag should be a thing of joy. It should reflect your style and personality just as much as your handbag, and the colours and print should give you a little lift on those days when being a mum is a bit of a struggle. And let’s face it – we all have them!
Ollie & Ella is our very first collection. It’s been quite the journey so far and we’ve loved every minute of it. We hope you love the results.
Jude & Rach x