We believe your baby bag should be a thing of joy! When it feels like you haven’t slept for a year (probably because you haven’t) and your brain has left the building, life is so much better with a bag that helps you stay organised and looks fabulous to boot.

For the Ollie & Ella collection, we chose colours and designs that were vibrant and fun and made us feel happy. We hope you love them as much as we’ve enjoyed creating them!

In our experience, staying organised is all about ‘the system’. So each bag features a unique pocket labelling system that you can customise for you and your baby, zips down at the front and sides for easy access, and has a total of ten pockets plus a compartment at the back for your changing mat.

Having road tested the bags ourselves for the past six months, we can confirm that they are incredibly strong, hold a LOT of stuff and are stain resistant. (We did the baked beans test!). And, when you’re past the baby stage, they’re great for the beach, swimming lessons or a family day out.